July 3 2020, 12:02 pm
BY Ricki Green
Ogilvy Sydney’s Lucas Fowler and Jack Burton have claimed the title of “world’s most consistent creative talent,” after winning the Professional category of the 2019/20 Season of Young Glory.
They were accompanied in the Student Category by Kyiv, Ukraine based Roman Gurbanov and Ilya Pochkun of the MADS advertising school.
Young Glory aims to unearth the most adaptable emerging creative talent, by issuing 8, briefs, from 8 different judges, over 8 months, with teams awarded points each round for the quality of their ideas.
Says Brendan Graham, co-founder, Young Glory: “We tried to reflect the diverse creative landscape now on offer to clients and creative talent in our mix of judges selected for the 2019/20 Season.”
Judges during the season came from agencies like VMLY&R New York, Taxi and Rethink; as well as tech firms like Google and Spotify; publishers like Sneaker Freaker; gaming studios like Australian success story SMG; and even Santiago, Chile based innovation consultancy Inbrax.
The winners podium also reflected a diverse cohort, with the teams making up the rest of the top 3 of each category coming also from Brazil, Singapore, New Zealand and Denmark and from agency groups such as BBH, DDB, FCB, Marcel and TBWA.
Australian teams put in another strong performance this season with the top 20 professional teams globally including three teams from Ogilvy Sydney, two teams from M&C Saatchi Sydney, plus participants from Deloitte Digital, The Monkeys Sydney, Edelman, Fenton Stephens, Noisey Beast and SDWM.
The end of season announcement comes at the same time as the release of the Round 8 results, which saw several of these Australian teams awarded accolades, including a Gold to Jason Leigh and Melissa Hawkett of M&C Saatchi Sydney.
Young glory will kick-off its 2020/21 Season on September 1st, 2020.
View 2019/20 Overall Winners: http://www.youngglory.com/world-champions/2019-20
View Round 8 Winners: http://www.youngglory.com/results/19-20/round-8