Norton Motorcycles ‘will be restored to its former glory’: New owner set to invest tens of millions of pounds
Published: 21:51 BST, 23 April 2020 | Updated: 21:51 BST, 23 April 2020
Norton Motorcycles’ new owner has pledged to double its workforce and launch more products.
India’s TVS Motor, which bought the British brand out of administration for £16million earlier this month, is reportedly set to invest tens of millions of pounds in the luxury motorbike maker in a bid to revive its fortunes.
Sudarshan Venu, TVS’ joint managing director, said 122-year-old Norton, whose bikes have been ridden by Che Guevara and Clint Eastwood, had ‘tremendous potential’.
Style icon: Norton Motorcycles’ have been ridden by Che Guevara and Clint Eastwood (pictured), had ‘tremendous potential
He said production at its Donington Park
TVS, India’s third-largest motorbike maker, said it planned to run Norton at arms-length. John Russell, former boss of Harley Davidson, has been named interim chief executive.
Venu said: ‘Norton is an iconic brand.
‘We want to restore it to its former glories, produce the excellent products that it has and delight its loyal fan base.’
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